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Engagement over time

Messages sent, replies and meetings booked — last 30 days.

Reply rate by channel

Share of sent messages that received a reply.

WhatsApp leads on reply rate but covers a smaller audience.

Lead source mix

Where new leads come from.

Team performance

Replies, meetings and pipeline created per rep.

Loading team performance

Conversion funnel

First touch to closed won.

Reporting figures come from the client data layer's sample dataset. Point NEXT_PUBLIC_DATA_SOURCE at the API once GET /api/v1/analytics is available.